This article was co-authored by Isabelle Garson. Isabelle Garson is a Social Media Expert based in the San Francisco Bay Area. With 10 years of experience, she works in social media strategy and content production. She specializes in music and cannabis marketing and has worked with international touring artists. Isabelle studied graphic design at the Academy of Art University. Additionally, she holds a certification from Sprinklr Research Analyst Pro.
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The music industry is changing rapidly, there is always a need for forward-thinking record labels. A successful record label will seek out new talent, pay for the recording and mixing of albums, underwrite tours, and provide promotion and marketing services to their stable of artists.