Learn what is a sponsorship proposal and the main types of sponsorship proposals. Explore sponsorship proposal examples and use templates to make yours.
Dominika KrukowskaShort answer
A sponsorship proposal is a document used to persuade individuals or companies to sponsor an event, athlete, sports club, band, artist, newsletter, or project in exchange for advertisement. It includes audience demographics, sponsorship packages, benefits, testimonials, and terms and conditions.
In the dynamic world of sponsorships, a well-crafted proposal is your golden ticket. Let's explore some examples of sponsorship proposals that have successfully turned prospects into committed partners.
These sponsorship package examples not only inspire but also offer practical insights into what elevates a proposal from good to great.
NOTE: If you want to learn more, check out our blog posts on how to design a sponsorship proposal and how to write a sponsorship proposal.
Whether you’re planning events or running campaigns that need support, this deck covers everything you could need—from a company intro, through target audience analysis, and finishing with a variety of sponsorship packages.
The best part is that you can quickly tweak any part of the deck, and there’s a huge library of slides to add or remove, so you’re never stuck.
On top of that, with built-in logo placeholders and handy tags like >, all you need to do is connect to your CRM or drop in a URL, and you’ll have a custom presentation ready in just a few clicks.
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This next sponsorship proposal goes into a bit more detail and is perfect for companies organizing events that need some outside funding.
What I really like is the event details slide—it gives all the key info at a glance, so everything’s super clear.
But my favorite has to be the past events slide. As you scroll down, it reveals extra information and photos, which makes it really engaging.
Another cool feature is that you can easily add links to external resources. This is great for sharing detailed case studies from past sponsors, giving potential backers even more confidence.
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This next sponsorship proposal is similar in structure, but it’s been tailored specifically for music event organizers.
What I really like is how the deck walks you through everything, using things like grayed-out content and clickable tabs. It’s a smart way to give you all the information you need without overwhelming you.
To make it even better, you can embed videos directly in the deck, which adds a dynamic touch. Plus, you can even embed full Spotify playlists, so sponsors can really get a feel for the music and vibe of the event.
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For sports sponsorship proposals, key elements like audience reach and brand placement opportunities are absolutely crucial, and this deck presents them in a really eye-catching way.
There’s a slide showing overall attendance numbers, plus an interactive data visualization for target audience details. You can update the numbers in real-time, so no need to resend the deck every time something changes.
I also love the sponsorship packages slide—it’s neatly divided into sections like placement and media coverage. It makes it super easy for potential sponsors to see exactly what they’ll get for their investment.
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I wasn’t sure about including this sponsorship proposal at first, since it was originally made for pitching podcast projects to producers.
But honestly, there’s no reason it couldn’t be tweaked to seek sponsors for an existing podcast or other media instead. You’ve got an overview, a pricing slide, and a clear breakdown of how sponsorship would work.
What’s really nice is the embedded calendar at the end. If a potential sponsor has more questions after going through the deck, they can easily schedule a meeting with you right there.
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Nonprofit sponsorship proposals are a bit different because the focus is more on how the sponsor's goals align with the nonprofit’s mission rather than just the return on investment.
That’s why I love the storytelling approach in this deck. It starts with a brief history of the organization, then moves into a slide that walks through different programs, complete with photos. It makes it really easy for sponsors to see the real-world impact.
To make it even better, I think it could use a dedicated slide to show the impact in numbers—like how many people you’ve helped and the specific ways you’ve made a difference. That would really drive the message home.
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If I were putting together a project sponsorship proposal for a nonprofit, this is probably the deck I’d go with.
It has everything the last deck was missing, and more—like current impact and impact opportunities. This really tugs at a sponsor’s emotions, making them feel like their support is crucial to achieving the goals laid out in the deck.
I also love the market opportunity slide. It shows that your organization isn’t just a one-off effort, but has a solid growth plan in place, complete with a timeline of upcoming initiatives.
The transparency in the "use of funds" section is the icing on the cake. It clearly breaks down how much money you need and exactly where it’s going, which sponsors absolutely love seeing.
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This sponsorship proposal is a bit unique because it’s aimed at influencers and content creators seeking brand partnerships, not the typical sponsorship model.
What I love about it is how it highlights all the key metrics brands care about.
But my favorite part is definitely the slide that showcases past collaborations. Instead of just listing names, it gives a short description of each campaign next to the visuals. This makes it easy for brands to see if your aesthetic fits what they’re after.
The pricing slide is also fantastic. It breaks down the different services you offer with their respective prices, cutting down on back-and-forth. Brands can immediately tell if what you offer fits their needs and budget.
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I love how this proposal is packed with everything a producer would want to see—film synopsis, character details, production schedule, marketing and distribution plan, and a budget breakdown.
This shows you’ve got a plan not just for making the film, but also for getting it in front of your audience.
But what really stands out to me is how it avoids being overwhelming. With the expandable text sections, you can present loads of information in a way that feels light and easy to digest—something a dull PDF or PowerPoint just couldn’t pull off.
The budget slide is a standout, too. It itemizes each category, giving a clear picture of where the money’s going. This kind of transparency is exactly what producers want to see!